BRIEF
Arch’ve commissioned me to create packaging for their new in-house product line of storage ottomans, the first product to carry the Arch’ve brand name. The challenge was twofold: design packaging that reflected the brand’s minimalist and architectural aesthetic, while also meeting the sustainable printing requirements of eco-friendly kraft paper.
The project required balancing dual branding between Arch’ve and The Container Store, developing a clear typographic system, and creating a visual foundation that could scale across future product lines.
SOLUTION
With limited graphic elements available, typography and spacing became key to establishing a strong, confident presence on the kraft material. I developed a typographic system that could be easily adapted to different product types while maintaining brand consistency.
Illustrations were created to clearly communicate product assembly while aligning with Arch’ves minimalist design philosophy. Working closely with the agency team, I refined the tone and layout to ensure the design reflected their values of simplicity, sustainability, and thoughtful craftsmanship. The result was a packaging system that introduced Arch’ves in-house product identity with clarity, confidence, and scalability for future expansion.
